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DC Marketing Tech Talks: Content that Closes and Keeps Customers

November 14, 2017 @ 6:30 pm - 9:00 pm UTC-5

Marketing is very effective at developing content for the top of the funnel.  But what about the later stages that enable the sale?  What about content that helps with improve customer success?  What about content for retention?  In this DC Marketing Tech Talk, we’ll host another panel discussion with DC area marketing and sales leaders to discuss content that closes and keeps customers.

The Content that Closes and Keeps Customers panel features:

Jen Burns, Managing Director of Business Intelligence & Operations at Interfolio

Heather Schimmel, Head of Global Commercial Operations at CEB, now Gartner

Robin Izsak-Tseng, Content Marketing Consultant

Matt Molinaro, Partner at Woge Media

Moderated by:

Tony Maull, CRO at Endera Systems


Agenda – Content that Closes and Keeps Customers

6:30 pm – Networking

7:00 pm – Panel

8:00-8:15 pm – Wrap-up

Speaker Bios

Tony Maull, CRO

Tony Maull brings 30 years of experience to his role as the CRO having effectively worked in small and large organizations focused on C-level sales and marketing with a history of launching software and big data analytics services into new markets. He is accomplished in building strategic partnerships and enterprise business pipelines with Fortune 500 clients in manufacturing, financial services, consumer medical and pharmaceutical companies.

He began his career in Finance at Prudential Securities and CIBC World Markets focused on software investment banking where he was one of the founders of the Software Investment Banking practice. Maull later served in analytical sales and marketing leadership roles with Experian, Ernst & Young and most recently Sentrana. He holds a bachelor of science degree in Accounting from George Mason University.

Jen Burns, Managing Director of Business Intelligence & Operations at Interfolio

Jen is currently the Managing Director of Business Intelligence & Operations at Interfolio, a D.C. based Education Technology firm. She is responsible for scaling Interfolio for profitable growth through revenue enablement, business process improvement and creating cross-functional alignment supported by the voice of the customer. She has spent many years in Ed Tech, at Interfolio, Fishtree and Hobsons respectively, building enablement teams that deliver innovation to both the Buyer and Customer Journey’s. Prior to entering into the operations and sales enablement arena, Jen spent 13 years in various sales capacities, including consulting, business development and front-line sales for Apollo Education Group, National Student Clearinghouse, WebMD and Pfizer. She has lived and worked in London, Philadelphia, San Francisco and New York City and has been in the Washington, D.C. area for the last 9 years, residing in Arlington, VA.

Heather Schimmel, Head of Global Commercial Operations at CEB, now Gartner

Heather Schimmel is at her best and most engaged when turning a vision into scalable, sustainable reality.  She thrives on the challenge of building something new. For over 15 years at CEB, now Gartner, Heather been recognized as a leader focused on talent development, quality of output, and building sustainable sales operations that deliver outcomes long after she moves to tackle the next challenge.

Robin Izsak-Tseng, Content Marketing Consultant

As a content marketing consultant, Robin helps B2B teams drive engagement and conversion through account targeting, content strategy, demand gen programs, and martech initiatives. Strategy and revenue focused, with expertise in Marketo implementation and management. Clients include BluVector, Upskill, Logi Analytics, and DH2i.

Matt Molinaro, Partner at Woge Media

In 2014, Matt co-founded Woge Media, a boutique media shop based in Washington DC that specializes in web video production. He is a results-driven entrepreneurial leader with extensive experience in project management, marketing strategy, and all facets of the production life cycle. Matt works with clients in a broad spectrum of industries to ensure that brand messages are integrated thoughtfully and effectively into video projects. He strives to consistently produce creative, fresh results that exceed expectations and resonate with target audiences.


Getting to Snagajob

You can easily reach Snagajob at 1919 N. Lynn using the Orange, Silver, or Blue lines on the metro and walk about about a block and a half to the building.  If you’re driving, there is paid parking in the building and many parking garages in the area.  There is also street parking, which is free after 6 pm, if you’re willing to walk a few blocks.

So, please join us for another fantastic, FREE event!

Disclaimer:  As usual, we’ll take photos and video, so be aware that you just might show up in one.  Attendance means consent to photos and video.


1919 N. Lynn, Suite 700
Arlington, VA United States
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Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at DCMarTechTalks@gmail.com.   Privacy Policy

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