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DC Marketing Tech Talks: Diving into Marketing Dashboards

May 15, 2018 @ 6:30 pm - 8:30 pm UTC-5

Marketing dashboards. We all use them every day and wonder what everybody else’s marketing dashboards are like. In this session, we’re diving into dashboards. Once again, we’ve got the best in DC to show you the way. Carly Schrager, CEO of Definitive Results will go over best practices and Janet Ballonoff will go over her case study from Bloomberg.

***RSVP on the MeetUp website to be on the guest list.***


6:30 pm: Networking

7:00 pm: Marketing Dashboard Best Practices, Carly Schrager, CEO of Definitive Results

7: 30 pm: A Dashing Marketing Dashboard: A Case Study from Bloomberg Tax Technology, Janet Ballonoff, Sr. Manager, Online and Digital, Bloomberg

Discuss the role of dashboards in measuring progress towards marketing and sales goals. Take look at actual dashboards used in Google Analytics and Salesforce to track inbound lead engagement and how marketing activities help achieve sales revenue targets.

8:15 pm: Q & A and wrap-up

Diving into Marketing Dashboards Picture 5-8-18

Speaker Bios

Carly Schrager, CEO of Definitive Results, is a distinguished leader with over 16 years of marketing operations experience and discovering the world of marketing automation over 8 years ago – there was no looking back. She is an expert in the complexities of implementing and optimizing marketing automation tools and process improvements.

Carly has built a team of experts who share her passion and broaden Definitive Results’ depth of experience to ensure we can support your needs. Don’t be surprised to see Carly working directly with a few clients as her passion is fueled by helping you as your teams reap the benefits of marketing automation.

Prior to launching Definitive Results, Carly honed her marketing operations skills at ESI International and AOL. She received her bachelor’s degree in Business Administration from Clark University and earned an MBA, with a specialty in Marketing, from The George Washington University. Follow Carly on her LinkedIn profile at https://www.linkedin.com/in/cschrager/


Janet Ballonoff, currently Senior Manager of Online and Digital Marketing at Bloomberg Tax, has over 20 years’ experience in organizations ranging from startups to small and medium-sized companies in a variety of industries including enterprise IT, e-learning, and healthcare not-for-profits. Her career has spanned PR, communications, and marketing from trade shows to website development to online lead generation. With this extensive background, she enjoys working with organizations as an innovative collaborator to make an impact on creating revenue growth. Follow Janet on her LinkedIn profile at https://www.linkedin.com/in/janetmb/

Come to Network and Learn!



Snag, (formerly named Snagajob)
1919 N Lynn St #700,
Arlington, VA 22209

You can easily reach Snag (Snagajob) at 1919 N. Lynn using the Orange, Silver, or Blue lines on the metro and walk about a block and a half to the building. If you’re driving, there is paid parking in the building and many parking garages in the area. There is also street parking, which is free after 6 pm, if you’re willing to walk a few blocks.

Disclaimer: As usual, we’ll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.

Thanks to both our host Snag and our sponsor FRG Technology Consulting who is a niche IT recruiter specializing in AWS, Azure, and Marketing Automation jobs. Learn more about them at https://www.frgconsulting.com.


1919 N. Lynn, Suite 700
Arlington, VA United States

Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at DCMarTechTalks@gmail.com.   Privacy Policy

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