- This event has passed.
DC Marketing Tech Talks: Improving Content Operations and Experience
April 25, 2018 @ 6:30 pm - 8:30 pm UTC-5
It’s well-known that 65 to 70% of content is never seen, creating tremendous and expensive inefficiencies. In this session, we’re taking this one on with the help of two rockstar marketing leaders. They’ll share their best practices for improving content operations and customer experience, reducing waste and yes, even internal content operations.
***RSVP on the MeetUp website to be on the guest list.***
6:15 pm: Networking
7:00 pm: Kristin Fallon, Marketing Communications Executive at GE Power (www.GE.com)
Improving Content Operations: What it is and Why It’s the Next “Big Thing” in MarTech
Content is king. Yet many organizations struggle to get complete visibility into an asset’s lifecycle—from planning and creation to distribution, to impact. Find out how GE is leaning into its tech stack to break down organizational silos and getting the most out of the Kapost platform to increase the efficiency, accountability, and ultimately the ROI, of global content production for both marketers and communicators.
7:30 pm: Karl Johnson, Managing Director at EXLRT (www.EXLRT.com)
The Future of Content is Real-Time: How, When, and Why to Embrace AI for Content Personalization and Generation
The effective and enjoyable customer experiences of tomorrow are driven by responsive, real-time content that personalizes, improves, and even generates itself automatically, for each individual person each time it is needed. Thanks to AI and machine learning, this concept is quickly becoming a reality. Join Karl, a CX consultant, and Justin, an AI technologist, as we discuss the How, When, and Why of embracing AI for real-time content in the enterprise.
8:00 pm: Q&A, Wrap-up, and Networking
Kristin Fallon is Marketing Communications Executive at GE Power, a $35B+ energy technology company delivering 1/3 of the world’s power. In this role she is incorporating her passion for brand and storytelling with her expertise in strategic planning to reimagine the business narrative, streamline content and event operations, and deliver higher content-driven impact across GE Power’s global sales organization and customer base. Prior to GE, Kristin established and ran a consultancy that assisted multinational clients in business development and strategy. She began her career in the Peace Corps in Benin, West Africa. Follow Kristin on LinkedIn http://www.linkedin.com/in/ktfallon
Karl Johnson is the Managing Director of EXLRT’s strategy and technology consulting business in the Americas. He has spent over 10 years in the digital customer experience space, with a focus on delivering CMS and CRM based solutions to Fortune 500 companies across the globe. Karl is also an industry thought leader and frequently presents and authors content on customer experience personalization and digital transformation. Over his more than 17 year career, Karl has held technology and consulting leadership roles with Microsoft, Booz Allen, and Accenture, and has co-founded multiple technology companies. He holds a Global Executive MBA from IE Business School. Follow Karl on LinkedIn at https://www.linkedin.com/in/karljohnson/
Snag, (formerly named Snagajob)
1919 N Lynn St #700,
Arlington, VA 22209
You can easily reach Snag (Snagajob) at 1919 N. Lynn using the Orange, Silver, or Blue lines on the metro and walk about a block and a half to the building. If you’re driving, there is paid parking in the building and many parking garages in the area. There is also street parking, which is free after 6 pm, if you’re willing to walk a few blocks.
Disclaimer: As usual, we’ll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.
Thanks to both our host Snag and our sponsor Triblio, an Account Based Marketing Platform for all channels that combines inbound and outbound marketing with sales to impact pipeline. Be sure to check them out at www.triblio.com.