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DC Marketing Tech Talks: Supercharge Your B2B Marketing with ABM
October 16, 2017 @ 6:30 pm - 8:00 pm UTC-5
Account-based Marketing, ABM, is a hot topic and a disruptive approach in B2B marketing. But, what do you need to think about as you consider a trial? How can you supercharge your B2B Marketing with ABM?
In this DC Marketing Tech Talks, we’ll start at the beginning with SEO considerations from nationally-known SEO expert, Janet Driscoll Miller, CEO of Marketing Mojo. We’ll follow up with advice on how to make the most of your ABM vendor trial from Becca Stucky, Senior Director of Demand Generation & Programs from one of DC’s fastest-growing security firms, Thycotic.
6:30 pm – Networking
8:15-8:30pm – Wrap-up
Janet Driscoll Miller, CEO of Marketing Mojo
Janet Driscoll Miller brings over fifteen years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon, has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo’s blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over fifteen years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation. Janet graduated from James Madison University with a degree in Communications and Graphic Arts.
Janet is a certified Google Analytics Individual.
About Marketing Mojo
Marketing Mojo of Charlottesville, VA is a full-service, data-driven digital marketing and demand generation agency. Originally founded in 2005 as Search Mojo, Marketing Mojo has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, online advertising, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals.
Marketing Mojo’s team of digital marketing professionals have expertise in a wide range of channels and tactics, and have a proven track record of positive results for our clients. Companies that work with Marketing Mojo include a variety of B2C, B2B and nonprofit organizations in industries ranging from ecommerce and entertainment media to technology and tourism.
Becca Stucky, Senior Director of Demand Generation & Programs
Becca specializes in data-driven demand generation, process and systems improvement, and generating high-volume, high-converting leads from all over the world. At Thycotic, she leads a world-class team of marketing professionals to engage prospects through digital demand generation and in-person events. Creating value through free tools and engaging and educational materials, Becca oversees direct marketing and coordinates with the worldwide channel to create a powerful wave of engagement worldwide.
Thycotic, a global leader in IT security, is the fastest growing provider of Privilege Management solutions that protect an organization’s most valuable assets from cyber-attacks and insider threats. Thycotic secures privileged account access for more than 7,500 organizations worldwide, including Fortune 500 enterprises. Thycotic’s award winning Privilege Management Security solutions minimize privileged credential risk, limits user privileges and controls applications on endpoints and servers. Thycotic was founded in 1996 with corporate headquarters in Washington, D.C. and global offices in the U.K. and Australia. For more information, please visit www.thycotic.com.
Thanks to This Evening’s Sponsor
Demandbase is passionately dedicated to helping B2B marketers achieve greater business impact. Our journey began almost a decade ago, when we started mapping IP addresses to companies. This focus on helping marketers identify and target their most important accounts paved the way for the creation of the Account-Based Marketing category. Since then, we have continued to lead the way by helping marketers leverage innovative technologies to solve their greatest challenges and drive results. We now offer the most comprehensive set of ABM solutions on the market.
At Demandbase, we truly believe that we are in a golden age for B2B marketers, with new innovations regularly disrupting the way we acquire and retain customers.
GETTING TO SNAGAJOB
You can easily reach Snagajob at 1919 N. Lynn using the Orange, Silver, or Blue lines on the metro and walk about about a block and a half to the building. If you’re driving, there is paid parking in the building and many parking garages in the area. There is also street parking, which is free after 6 pm, if you’re willing to walk a few blocks.
Disclaimer: As usual, we’ll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.