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Driving Demand with Video and Webinars

May 1, 2019 @ 5:30 pm - 7:30 pm UTC-5

Brands of all kinds drive engagement and revenue with rich media content. Join us for an interesting panel of some of DC’s leading content and demand generation marketers and walk away with actionable advice on:

– How to use viewing engagement data to inform lead nurturing and follow-up
– What great video and webinar content looks like
– Who should present on your behalf to build trust and credibility
– Which formats inspire your audience to binge-watch your content
– When and how to follow up with attendees to generate revenue for your company


5:30 pm: Networking
6:30 pm: Panel Discussion – moderated by Morgan Cantrell, VP & Managing Director at BrightTALK featuring:
– Bobby Caudill, Director of Content and Campaigns for North American Regional Marketing, Informatica
-Joe Matar, Director of Marketing, Brazen
-Vlad Alem, former Regional Marketing Leader for Latin America, SonicWall

7:30 pm: Q & A, wrap up, and networking


Bobby Caudill has decades of experience as a marketing and technology leader for both global and startup companies. Currently, he is the Director of Content and Campaigns for North American Regional Marketing for Informatica. Prior to joining Informatica, Bobby has worked for Cleversafe, Teradata, and Adobe. Follow Bobby at https://www.linkedin.com/in/bobbycaudill/.

Joe Matar is the Director of Marketing for Brazen and leads all marketing and branding efforts for the Arlington, VA based software company. Before joining Brazen, Joe helped start and grow a digital marketing agency, Fusionfarm, in the Midwest that worked with clients such as Transamerica, Popeyes, and Ryka. Joe has an MBA in Marketing from the University of Iowa and is currently pursuing a MS in Business Analytics from Indiana University. Follow Joe at https://www.linkedin.com/in/joematar/.

Vladimir (Vlad) Alem is a senior level marketing executive with more than 15 years of extensive international experience working for different global corporations and startups to drive high-impact demand generation and branding programs, while leveraging traditional and digital marketing strategies through direct and indirect channels. His most recent positions were as Regional Marketing Leader for Latin America at SonicWall, and for the SonicWall product line while it was owned by Dell. Learn more about Vlad at https://www.linkedin.com/in/vladimiralem/.


BrightTALK brings professionals and businesses together to learn and grow. Over 8 million professionals engage with 100,000 free talks and 1,000 online summits to discover new technologies, learn from trusted experts and grow their careers. Thousands of businesses acquire and inspire their ideal audience with BrightTALK’s AI-powered content and demand marketing platform. Learn more at https://www.brighttalk.com/


TechSpace Ballston occupies the 8th floor of Two Liberty Center on Wilson Boulevard, right across the street from the newly renovated Ballston Quarter. Accessible via Silver and Orange Metro lines, Techspace is a 6 minute walk from the Ballston Station (left out of station, left onto Stuart, left onto to Wilson Blvd). Parking is available on the street, in the public Ballston garage for $1 for up to 3 hours, and in garage in Techspace building for $5.

Disclaimer: As usual, we’ll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.

Organized by WaveLength Analytics. Learn more at https://wavelength-analytics.com/


May 1, 2019
5:30 pm - 7:30 pm
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4075 Wilson Boulevard, 8th Floor
Arlington, Virginia 22203

Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at DCMarTechTalks@gmail.com.   Privacy Policy

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