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January DC Marketing Tech Talks Meetup: Disruptive AR/VR Sales and Marketing Tech

January 22, 2018 @ 6:00 pm - 8:30 pm UTC-5

Augmented reality (AR) uses technology to superimpose new information on the world we actually experience to enhance what we see & hear. This new info that builds on real world experience can be computer-generated or extracted real-world sensory input such as graphics, sound or video. AR is different from virtual reality (VR) where you immerse yourself in a completely computer-generated experience. In this meetup, 5 AR/VR rock stars discuss how sales &marketing leaders can exploit AR/VR to effectively market products & services to stay ahead of competition. Best of all, we’ll experience AR/VR for ourselves, so come early!


6:00 pm – Networking
7:00 pm – Panel Discussion featuring:
– Cathy Hackl, VR Evangelist at HTC Vive
– Joey Cathey, Founder and Chief Experience Designer at Capitol Interactive
– Kristian Bouw, Founder and CEO of NotionTheory,
– Jonathan Powell, President and Co-founder of Look On Media
– James Lauzen, Founder of AVA Solutions

8:00-8:15 pm – Wrap-up


Cathy Hackl is the virtual reality & augmented reality, producer, speaker and futuristic content creator. Hackl is the host of the Augmented and Virtual Reality Marketing Podcast and #VRARChat. She served as chief communications & content officer for Future Lighthouse, one of the world’s top VR studios focused on branded VR narrative. Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising VR content creators and help them bring their unique ideas to market. She currently helps innovative tech brands with highly-specialized communications services for HTC Vive.

Joey Cathey is Founder and Chief Experience Designer at Capitol Interactive, where he has created VR, AR, and 360 experiences for Discovery Communications, US Postal Service, & AARP. As organizer of the DCVR Meetup, Joey has worked to grow the local VR community into an inclusive collective of over 1,800 designers, developers, and filmmakers.

Kristian Bouw is the founder and CEO of one of the area’s leading AR/VR company, NotionTheory. Kristian is a serial entrepreneur, developer, & designer with over 7 years experience in product development and has aided in the delivery of over 30 products to market. He’s worked alongside Fortune 100 companies, spoken at prestigious institutions including MIT & Harvard, and actively mentors growing businesses & communities about the applications of new emerging technologies.

Jonathan Powell is President and Co-founder of Look On Media, a cutting edge company that creates compelling custom Virtual Reality (VR) experiences for education, healthcare, & enterprise organizations. Look On Media has successfully launched pilot programs with Johns Hopkins Hospital and the Kennedy Krieger Institute to provide unique healthcare solutions for children. LOM has partnered with VoiceVibes to create the most effective VR media training ever built with real-time audience feedback and in-depth voice analysis after every session.

James Lauzun is the founder of AVA Solutions, a technology company that is poised to disrupt laboratory science, manufacturing, validation & compliance. Meet AVA, your Augmented Virtual Assistant, and discover what is possible using augmented reality

Getting to AARP’s The Hatchery

The Hatchery is in Chinatown located near the Gallery Place/Chinatown Metro serviced by the Green, Red, and Yellow lines. If driving- there’s in-building paid parking, area garages, & paid street parking. Taking Metro is advised.

Disclaimer: As usual, we’ll take photos & video, so be aware that you may show up in one. Attendance = consent to photos and video.


January 22, 2018
6:00 pm - 8:30 pm

Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at DCMarTechTalks@gmail.com.   Privacy Policy

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