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DC Marketing Tech Talks: Make Marketing Magic with Machine Learning

March 28, 2018 @ 6:00 pm - 9:00 pm UTC-5

Come explore the fast-paced of machine learning and how it’s changing our MarTech landscape. RSVP on the MeetUp website to be on the guest list.

NEW DATE: Make Marketing Magic with Machine Learning

Wednesday, Mar 28, 2018, 6:15 PM

EverFi
3299 K Street NW Washington, DC

31 Marketing Tech Talkers Attending

*** NEW DATE: THIS EVENT IS RESCHEDULED FROM 3/21 DUE TO SNOW** The speed of business has accelerated and marketers can no longer rely only on traditional methods of attracting, influencing, and retaining customers. To understand and proactively reach new and existing customers, marketers must embrace new methods like machine learning to improve, a…

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Do you need to tune your predictive models? Or maybe you need to figure out the practical difference between deep learning and supervised machine learning and how that applies to your organization’s marketing.

The speed of business has accelerated and marketers can no longer rely only on traditional methods of attracting, influencing, and retaining customers. To understand and proactively reach new and existing customers, marketers must embrace new methods like machine learning to improve, automate, and accelerate their marketing programs.

In this meetup featuring 2 speakers from machine learning automation software platform DataRobot, we’ll explain and demonstrate how machine learning provides important insights from data to increase revenue, optimize marketing campaigns, and improve customer satisfaction. Examples of machine learning marketing applications to be discussed include marketing attribution, next best action, next best offer, cross-sell, up-sell, increasing customer satisfaction, and reducing customer churn.

Machine Learning and Marketing DC Marketing Tech Talks

Speaker Bios:

Scott Dulman leads programs that effectively introduce new products and technologies, including machine learning, analytics, and cloud solutions, to commercial and government organizations. He developed innovative and successful thought leadership, demand generation, and sales enablement programs at DataRobot, SAP, Business Objects, and CGI. Scott leads Public Sector Marketing at DataRobot. Previously he was Senior Director of Business Objects’ Worldwide Public Sector Solutions team.

Craig Henry serves the D.C metro area as an Account Executive for Data Robot. Previous to this position, he was in marketing operations and lead the development of DataRobot’s 1st internal lead scoring model. This same model is now used for scoring marketing qualified leads for clients, as well. Craig also has built multiple models around PGA golf tournaments. Prior to joining Data Robot, he was an Account Executive for a start-up called Turbonomic based in Boston, MA. Craig earned his undergraduate degree from the University of New Hampshire.

 

Come to Network and Learn!

Agenda

6:15 pm: Networking
7:00 pm: Presentations
8:00 pm: Wrap-up

Hosted at the beautiful offices of

EverFi
3299 K St NW
Washington, D.C. 20007

There are garages along K Street that average ($13-$20), some have deals for after 4pm. There is metered parking all along K Street directly in front of the building. If you feel like walking a bit, you can park off of M Street in Zone parking, that has 2 hours free until 6:30 with no restrictions after that time, so you can park for free there. Just make sure to double check the signs!

Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at DCMarTechTalks@gmail.com.   Privacy Policy

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