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Sales Enablement Impact on Marketing to Drive Fast Growth

November 14, 2018 @ 6:30 pm - 8:30 pm UTC-5

In this joint event hosted by the Sales Enablement Society of DC and DC MarTech Talks, we talk about how to build a foundational sales enablement strategy and the critical components of enablement to unify marketing and sales teams to drive growth. Don’t miss this opportunity to learn the important pillars of sales enablement for developing cross-functional collaboration from Ali Condah, Sales Training Program Manager at Amazon, and Walter Pollard CEO of Brand Fuzion and a Sales Enablement Society Board of Director.


6:30 pm: Networking
7:00 pm: Ali Condah, Sales Enablement at Amazon Web Services
7:30 pm: Walter Pollard, President at Brand Fuzion
8:15 pm: Q & A and wrap-up


Ali Condah, a Sales Enablement Advisor, with a background in coaching and development of Demand Generation, Inside, Government and Enterprise Sellers across the globe. Ali brings 15 years of Sales enablement, marketing, and training experience centered-around building global Sales Enablement programs, customized for local markets. In his current role, Ali designs role based Enablement programs at Amazon Web Services. Prior to Amazon Web Services, Ali developed the first Sales Enablement and Sales Certification program for Gemalto Enterprise and Cybersecurity partners, for Social Solutions Global where he developed the first Sales Enablement program and Inside Sales team. His experience include roles at CLEAResult, ZIPS Franchising, AT&T, Sprint, Bank of America and Universal Music Group. Ali is also on the leadership team in Washington, DC chapter of the Sales Enablement Society.

Walter Pollard has 25 years of professional experience in marketing and sales—all with the common objective of helping businesses acquire new customers and create predictable, scalable, and recurring revenue in the digital age. His expertise lies in unifying marketing and sales through sales enablement in order to drive business growth.

In his firm Brand Fuzion, Walter takes a holistic view of each B2B company he works with and develops tailor-made sales enablement strategies and programs based on that company’s unique needs. Working from foundational strategies, Walter focuses on the various pillars of sales enablement: sales onboarding and ever-boarding (ongoing learning), sales enablement coaching and training for management, development of sales enablement methodologies and processes and subsequent alignment with the buyer’s journey, integration of sales enablement technologies, recruiting and replacement services for sales enablement professionals, and more. Walter also heads the HubSpot Washington, DC user group. Walter is also part of the global leadership team of the Sales Enablement Society (SES) where he works to elevate sales enablement and drive sales enablement growth.


Enablix helps B2B marketing teams scale their content to drive sales enablement. With Enablix, marketers can arm their sales team with trusted and winning content through the buyer’s journey. Learn more at https://enablix.com/

Disclaimer: As usual, we’ll take photos and video, so be aware that you just might show up in one. Attendance means consent to photos and video.


November 14, 2018
6:30 pm - 8:30 pm


Fiscal Note
1201 Pennsylvania Avenue NW, 6th Floor
Washington, DC 20004 United States
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