Join DC Marketing Tech Talks, a marketing technology community! It’s the best place to network and learn about technology and modern marketing.

If you work in marketing, whether you’re a senior-level marketer or a newbie, there’s a place for you

Best of all, membership is always free.

Besides our own meetups, we also host webinars on BrightTALK. And if these are not enough, check out our event calendar. We do our best to post other marketing tech-related events in the industry.

Our marketing technology community members come from the range of marketing functions, including:

It’s well-known that 65 to 70% of content is never seen, creating tremendous and expensive inefficiencies. In this session, we’re taking this one on with the help of two rockstar marketing leaders. They’ll share their best practices on improving content and customer experience, reducing waste and yes, even internal content operations.

Agenda:

6:15 pm: Networking

7:00 pm: Kristin Fallon, Marketing Communications Executive at GE Power (www.GE.com)

Content Operations: What it is and Why It’s the Next “Big Thing” in MarTech

Content is king. Yet many organizations struggle to get complete visibility into an asset’s lifecycle—from planning and creation to distribution, to impact. Find out how GE is leaning into its tech stack to break down organizational silos and increase the efficiency, accountability, and ultimately the ROI, of global content production for both marketers and communicators.

7:30 pm: Karl Johnson, Managing Director at EXLRT (www.EXLRT.com)

The Future of Content is Real-Time: How, When, and Why to Embrace AI for Content Personalization and Generation

The effective and enjoyable customer experiences of tomorrow are driven by responsive, real-time content that personalizes, improves, and even generates itself automatically, for each individual person each time it is needed. Thanks to AI and machine learning, this concept is quickly becoming a reality. Join Karl, a CX consultant, and Justin, an AI technologist, as we discuss the How, When, and Why of embracing AI for real-time content in the enterprise.

8:00 pm: Q&A, Wrap-up, and Networking

Snag (Snagajob)

1919 N Lynn Street, Suite 700

Arlington, VA 22209