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    DC MarTech Talks


    Fun, friendly people learning a whole new world of marketing

    Our Next Meetup


    Join DC Marketing Tech Talks, a marketing technology community! It’s the best place to network and learn about technology and modern marketing.

    If you work in marketing, whether you’re a senior-level marketer or a newbie, there’s a place for you

    Best of all, membership is always free.

    Besides our own meetups, we also host webinars on BrightTALK. And if these are not enough, check out our event calendar. We do our best to post other marketing tech-related events in the industry.

    Our marketing technology community members come from the range of marketing functions, including:


    Digital marketing

    Demand Generation

    Lead Generation

    Marketing Operations

    Growth Marketing

    Growth Hacking

    Agile Marketing

    Market Research

    Marketing Analytics

    Customer Experience


    Public Relations

    Social Media Marketing

    Marketing Technology

    MarTech Vendors & Service Providers

    Entrepreneurs and Business Owners

    Any intersection of these disciplines

    Our Next

    Meetup2 _ Transparent

    Improving Content and Customer Experience

    Wednesday, April 25th, 2018 6:15 PM To 8:30 PM

    It’s well-known that 65 to 70% of content is never seen, creating tremendous and expensive inefficiencies. In this session, we’re taking this one on with the help of two rockstar marketing leaders. They’ll share their best practices on improving content and customer experience, reducing waste and yes, even internal content operations.


    6:15 pm: Networking

    7:00 pm: Kristin Fallon, Marketing Communications Executive at GE Power (

    Content Operations: What it is and Why It’s the Next “Big Thing” in MarTech

    Content is king. Yet many organizations struggle to get complete visibility into an asset’s lifecycle—from planning and creation to distribution, to impact. Find out how GE is leaning into its tech stack to break down organizational silos and increase the efficiency, accountability, and ultimately the ROI, of global content production for both marketers and communicators.

    7:30 pm: Karl Johnson, Managing Director at EXLRT (

    The Future of Content is Real-Time: How, When, and Why to Embrace AI for Content Personalization and Generation

    The effective and enjoyable customer experiences of tomorrow are driven by responsive, real-time content that personalizes, improves, and even generates itself automatically, for each individual person each time it is needed. Thanks to AI and machine learning, this concept is quickly becoming a reality. Join Karl, a CX consultant, and Justin, an AI technologist, as we discuss the How, When, and Why of embracing AI for real-time content in the enterprise.

    8:00 pm: Q&A, Wrap-up, and Networking

    Hosted at the beautiful offices of

    Snag (Snagajob)

    1919 N Lynn Street, Suite 700

    Arlington, VA 22209

    DC Marketing Tech Talks Meeting 2

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    Founded in 2015 and serving Washington, DC, Northern Virginia, and suburban Maryland, DC Marketing Tech Talks is a community dedicated to teaching marketers about marketing technology.  Email us at   Privacy Policy

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