About DC Marketing Tech Talks
Modern marketing departments now use technologies to plan, operate, and grow revenue. This means new processes, best practices, and an entirely new cast of characters in our world. At DC Marketing Tech Talks, we learn about aligning marketing technology with marketing goals, share new ideas, and what works and what does not.
DC Marketing Tech Talks is broadly defined because Marketing Technology itself is broad. It includes marketing automation, CRM, data management platforms, social media, analytics and dashboards, ad tech, and generally anything in cloud or digital marketing.
Every marketing function is changed by technology: public relations, marketing communications, lead generation, market research, and others. Everyone from marketing technology newbies and veterans, to associate level and executive level, is welcome to join the fun.
Events
Previous Events:
DMV Marketing & Product Happy Hour: Meet, Connect & Have Fun
Thursday, July 30 · 6:00 PM to 8:00 PM EDT – Continental Pool Lounge 1911 Fort Myer Dr, Arlington, VA 22209
Step away from the screens and come hang out with other people working across the DMV marketing and product ecosystem.
DC Marketing Tech Talks and ProductTank Washington DC are bringing our communities together for a casual summer happy hour at Continental Pool Lounge in Arlington.
No presentations. No panels. No forced networking exercises.
Just good conversations, drinks, pool, and an opportunity to meet other marketers, product professionals, technologists, founders, builders, and operators from across the DMV.
Whether you work in marketing, MarTech, product management, customer experience, analytics, growth, research, technology, or somewhere in between, come meet people who understand the work, challenges, and opportunities shaping our industry.
We’d love to see you there.
Hosted by DC Marketing Tech Talks and ProductTank Washington D.C.
Panel Discussion: Inside the Mind of a CMO: Ask-Me-Anything
Tuesday, May 19 · 6:00 PM to 8:00 PM EDT – Hosted at SalesIntel – 8614 Westwood Center Dr · Vienna, VA
If you’re trying to grow in marketing right now, guessing isn’t a great strategy.
This event gives you direct access to how marketing leaders actually think.
Join DC Marketing Tech Talks on May 19th in Tysons for a live CMO Ask Me Anything, a candid, open conversation with experienced marketing leaders who have built teams, driven revenue, and led at the highest levels.
This is your chance to ask:
- What skills actually matter right now?
- What gets someone promoted vs. passed over?
- What does it take to become a CMO today?
- How are marketing teams and roles changing?
- How do you connect brand to real business growth?
Just real answers from people who have done the work.
Panelists:
Whether you’re looking to move up, switch roles, or sharpen your edge, you’ll leave with a clearer sense of what to focus on next.
As always, this event is free and open to the public thanks to our sponsors, SalesIntel.
Food, drinks, networking, and a room full of marketers who care about getting better at what they do.
Come with questions. Leave with direction.
Panel Discussion: Content in the Age of AI
Thursday, April 16 · 6:00 PM to 8:00 PM EDT – Hosted at SalesIntel 8614 Westwood Center Dr · Vienna, VA
Everyone has access to AI. Everyone is creating more content.
The real question is How do you create content that actually performs when everyone is using the same tools?
At this DC Marketing Tech Talks session, we’re going beyond prompts and tools and getting into what actually matters now:
How to build a content strategy that doesn’t fall into the “AI slop” trap
How AI and search engines are actually evaluating and surfacing your content
How to distribute and structure your content so it reaches the right audience and drives results
What This Session Will Cover
This session is designed as a focused, three-part experience, with each speaker taking a different angle on what it really means to create content in an AI-driven world.
We’ll start with Tara L. Finney, who brings a strategic lens shaped by over two decades of building content programs across B2B and B2C. Tara will walk through how to build a content strategy that aligns with your business goals, reflects your brand, and resonates with your audience.
From there, Stephen Hart will shift the focus to what happens after the content is created. Because even strong content fails if it doesn’t reach the right people. He’ll walk through how to structure your content ecosystem so it can be distributed effectively, reused across channels, and scaled without requiring constant output or burnout.
We’ll close with Alex Lindley, who will take the conversation into how content is actually being evaluated today. As AI becomes a gatekeeper for discovery, it’s no longer just about what you publish, but how it’s interpreted. Alex will unpack how AI and search systems read, assess, and surface your content, giving you a clearer understanding of what drives visibility in an AI-influenced search landscape.
This is a practical discussion about how to create content that shows up, gets read, and supports real business growth in a world shaped by AI.
If you’re a marketer, founder, or content leader trying to figure out how to stay relevant in an AI-saturated world, this is the conversation you need to be in.
Workshop: The AI Workflow That’ll Help Fix the Gaps in Your Funnel
Wednesday, Mar 18 · 6:00 PM to 8:00 PM EDT – Hosted at Refraction Innovation Hub 7950 Jones Branch Drive, 8th Floor · McLean, VA
Leads come in, but they don’t move.
Prospects engage, but they don’t convert.
Customers join, but they don’t stay.
And most teams are guessing where the breakdown actually is.
At this DC Marketing Tech Talks event, Geoff Livingston will walk you through a practical, end-to-end AI workflow designed to help you identify and fix the gaps in your customer journey. This session is about using AI to analyze how buyers are actually moving through your funnel, uncover where engagement drops off, and turn that insight into measurable improvements.
You’ll learn how to:
- Map your real customer journey
- Identify friction points across your lead funnel
- Use AI to analyze messy marketing data in a structured way.
Geoff Livingston will show you how to turn disconnected touchpoints into a clear picture of behavior, how to surface usable insights, and how to feed those insights back into your campaigns to improve performance.
This session will give you a detailed playbook. You will see the specific tools, the specific processes, and the step-by-step structure to implement this workflow inside your own organization. From auditing your journey to identifying measurable gaps, to prioritizing the highest-impact fixes, to building a repeatable optimization loop, you will walk away knowing exactly how to execute this approach from start to finish.
Panel Discussion: The Next Generation of Marketing Technology: Where Do We Go From Here?
The marketing technology landscape has always been defined by evolution, such as predictive lead scoring, dynamic content, intent data, attribution – all in the name of understanding customers and serving them better. But what’s next?
Join us on Thursday, October 23, 2025 (6–8 PM) at SalesIntel HQ in Tysons, VA for an exclusive panel discussion with leaders from Treasure Data, Adobe, Virtru, and SalesIntel.io.
You’ll hear directly from:
- Michele Nieberding, Director of Product Marketing, AI at Treasure Data
- Brent Kostak, Senior Product Marketing Manager at Adobe
- Michael Rejmaniak, Director of Demand Generation at Virtru
- Plus, an interview with Manoj Ramnani, Founder & CEO of SalesIntel.io
Discover what’s coming next in MarTech, how AI and data are reshaping the landscape, and what these shifts mean for the future of marketing. If you want to stay ahead of the curve and understand the tools that will define tomorrow’s strategies, this is the conversation you can’t afford to miss
State of the Screen: How to Reach and Engage Today’s Video-First Consumers
Video consumption is evolving faster than ever, changing the way audiences engage with content across platforms. As a marketer, are you keeping up?
In this session, Katie Conway, Director of Cross Platform Sales at Telemundo/NBCUniversal/Peacock, will break down the latest video consumption trends and what they mean for your marketing strategy. You’ll walk away with actionable insights on how to navigate shifting consumer behavior, optimize your video marketing efforts, and maximize reach, engagement, and ROI in an increasingly fragmented media landscape.
What You’ll Learn:
- Where and how consumers are watching video today—and what’s next
- The biggest challenges and opportunities in the evolving video ecosystem
- How to craft a strategy that reaches the right audience, on the right platform, at the right time
If video is part of your marketing mix (or if you want it to be), this session will equip you with the knowledge and strategies to stay ahead.
Workshop: Marketing Smarter in 2025: Turning NPS & CSAT into Brand Amplifiers
Looking for ways to improve your marketing results with less resources? Then this presentation is for you. Get a step-by-step process for turning customer feedback into your most powerful marketing tool. In this hands-on workshop, William Gardner, Marketing and Sales Lead at BioInnovatise, will guide you through optimizing NPS (Net Promoter Score) and CSAT (Customer Satisfaction Score) to create a legion of brand evangelists.
What You’ll Learn:
- Practical strategies to identify and empower promoters while minimizing detractors.
- A proven process to use NPS and CSAT data for effortless lead generation and brand amplification.
- Step-by-step guidance on building an automated NPS workflow to reduce marketing pressure.
Learn how to make your customers your greatest advocates, cut down on traditional lead generation stress, and elevate your brand with an underutilized strategy designed for today’s market. Don’t miss this opportunity to market smarter, not harder, in 2025.
Automate, Innovate, but Keep It Real: The Art of Balancing AI with Authenticity
In the race to automate and harness the power of AI, it’s easy to lose sight of what really connects with people—authenticity.
In this talk Robin Izsak-Tseng, Fractional Marketing Leader, will dive into the delicate dance between leveraging cutting-edge technology and maintaining humanity.
We’ll explore:
– How to keep your brand genuine while embracing automation and AI
– Sharing tips on when to let the bots take over and when to keep it personal.
Expect a mix of tech-savvy strategies and down-to-earth advice, perfect for marketers who want to innovate without losing their soul.
Connect With Us
Our team is on several platforms to get the word out about our events.
- LinkedIn – Follow us to get notified for upcoming events and share news
- Luma – Follow us to get notified for upcoming events and share news
- MeetUp – Registration for upcoming events, you can also follow us and get notified for future events
Want to message our team? Use the form to contact us if you want to:
- Present
- Sponsor
- Host an event at your office or facility
- Have an idea for an upcoming event
- Have news for DMV Marketers
Stats About Our Attendees
Department Roles:
- Marketing 55%
- Sales 6%
- Product 3%
- Design (UX/UI/Creative) 3%
- Data/Analytics 3%
- Engineering/IT 5%
- Other/General * 25%
Other/General* includes executive leadership (founders/C-level roles), project/program management, consulting, and other uncategorized roles.
Seniority Levels:
- Entry-level (Interns/Assistants/Coordinators) 7%
- Associate 4%
- Manager 34%
- Senior Manager 1%
- Director 20%
- VP (Vice President) 10%
- C-level (CEO, CMO, CTO, etc.) 16%
- Founder 8%
Job Types:
- Content Marketing/Strategy 18%
- Growth Marketing 13%
- UX/UI Design 13%
- Marketing Operations & Automation 16%
- Social Media Marketing 13%
- Product Management 8%
- Marketing/Data Analytics 13%
- SEO/SEM & Digital Ads 5%